It is when the shallow life doesn’t work that it is questioned and that there occurs a call to fundamentals.
— Abraham Maslow
In 2015, the founder of The Order of the Good Death, Caitlin Doughty, opened her first funeral home with the goal of putting the principles of death positivity to work in a death care context. Featured here in the New York Times, Undertaking LA aimed to help people in Southern California take care of their own dead and pursue green death options.
After several years, the opportunity arose to partner with green funeral pioneer and friend Jeff Jorgenson to take the groundwork laid by Undertaking LA even further and open Clarity Funerals in Southern California.
The funeral home was called Clarity because the name captures clear, straightforward options with transparent, affordable pricing. Families should never feel like they’re being sold something they don’t want or need in their time of grief. It attempts to realize the ideas of death care self-reliance promoted by The Order of the Good Death, more of a collaboration between the family and funeral professionals.
Services and prices can be found on the Clarity website.